Traditional Filipino Wear, Modernized: How Designers Are Reinventing It

Traditional Filipino wear is having a moment. Designers in the Philippines and the diaspora are finding new ways to bring it into everyday life.

The barong reimagined

Cropped barongs, barong jackets, barong-print mesh tees and jerseys bring the embroidery and sheer look into streetwear.

Terno sleeves everywhere

Butterfly sleeves now appear on blazers, cocktail dresses and casual tops.

Woven textiles in new forms

Inabel, t'nalak and other handwoven cloths are being used in bags, jackets and home goods, ideally through partnerships with weaving communities.

Baybayin as design

Baybayin script has become a signature element on hoodies, tees and accessories.

Why now?

A new generation wants to wear their culture in daily life, not only at weddings and cultural nights. Social media helps designers reach the diaspora directly.

Wear the story

This is the space UGAT has worked in for years. Shop the 2026 Collection. UGAT means roots. Know yours.