Filipino Clothing Culture in the Diaspora

For Filipinos abroad, clothing is one of the most visible ways to stay connected to home.

Milestones

Barongs at weddings, debuts in Filipiniana, and Filipino stoles and sashes at graduations from the US to the Middle East.

Community festivals

Fiestas and Filipino festivals across the US, like Pistahan in San Francisco and FPAC in Los Angeles, are full of Filipino streetwear, jerseys and heritage tees.

Cultural nights

University Pilipino Cultural Nights bring folk dance costumes from every region to the stage.

Everyday identity

For second- and third-generation Filipino Americans, a Baybayin tee or a heritage jersey can be a statement of identity and a conversation starter.

Brands from the community

Diaspora-based brands like UGAT grew out of this need to wear our culture every day.

Wear the story

Made in San Jose for Filipinos everywhere. Shop UGAT. UGAT means roots. Know yours.